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NPR磨耳朵:Google和eBay,强强联手好处多

roxielost 2006-08-30 19:07
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Day to Day, August 28, 2006 · Google will begin selling advertising on eBay with an aim of helping to connect buyers with sellers. Steve Tripoli of Marketplace talks with Alex Chadwick about the details of the new deal.

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词语提示:
instigate v.鼓动
trickle v.滴流
elbow aside 推挤
VoIP :(Voice Over IP) A telephone service that uses the Internet as a global telephone network.

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1、完整听一遍,掌握大意。
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E-bay has hired Google to ___1___ seen by e-bay users outside of the US.

What is it going to mean to E-Bay and Google users?
1.E-bay ___2___ what they want which is good for them and good for e-bay.

2.It’s a pilot project about ___3___. ___4___ means if you have the Internet telephoning system know as VoIP. And you’re looking at one of these ads, you can just click on the ad and it’ll ___5___. So the world of selling is always looking for new ways not letting ___6___ opportunity get away.

3. It’s a way of getting folks to using two new ways of doing business simultaneously. Sharbon Bosker, a interactive marketing analyst describes that if this technology would help consumers get used to using voice over IP capabilities and would also help them get used to using a click-to-call. That would be an interesting trend that could trickle into ___7___. This is a sign of how media is evolving, it’s another way ___8___. This goes beyond shopping on e-bay.

Why this corporation?
There is money in it for both of them and ___9___, too. Google gets to elbow aside Yahoo and Microsoft a little more for interactive supremacy. And E-bay gets some international presence which they need. And so they also ___10___ from the merchants who get the click-to-call transactions.

二、How VoIP Works?

If you've never heard of VoIP, get ready to change the way you think about long-distance phone calls. VoIP, or Voice over Internet Protocol, is a method for taking analog audio signals, like the kind you hear when you talk on the phone, and turning them into digital data that can be transmitted over the Internet.
How is this useful? VoIP can turn a standard Internet connection into a way to place free phone calls. The practical upshot of this is that by using some of the free VoIP software that is available to make Internet phone calls, you are bypassing the phone company (and its charges) entirely.
VoIP is a revolutionary technology that has the potential to completely rework the world's phone systems. VoIP providers like Vonage have already been around for a little while and are growing steadily. Major carriers like AT&T are already setting up VoIP calling plans in several markets around the United States, and the FCC is looking seriously at the potential ramifications of VoIP service.

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