沪江

沪江专访:凯恩校长Ken Carroll教你练口语

2007-01-04 17:59
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[本期Steven视线登场人物]
·K:Ken Carroll,The President of Kaien English Training School
·S:安家良Steven An沪江英语网主编 Steven视线主持人

我的理想就是办学校

S: Is that what you came here for? And the setting-up of the school?

K: No, when I came, I was very idealistic, I had now what businessmen call an exit strategy. I didn't have an exit strategy. I didn't plan to do an IPO or sell the company, because I was young and maybe idealistic. My hope was to build a great school. That's all I wanted to do. (B: And without any business plan.) We had a business plan, but it was a simple business plan that was based on three-year revenues. That's all it was. What really inspired me and still does is a methodology, a method of teaching, is a way of traditional methods by... I've always had a problem with those. Learn this, repeat this, memorize that. In real life language learning, I don't think that's the way to go. But what I do like and what still drives me, what motivates me is to treat people as complete humans. You are not my slave; you don't do what I tell you. You were in an environment where we are equal. It's your chance to express yourself, to talk, to connect. Talk about what you think, not memorize and repeat the passage to me. Nobody needs that. So that was very impodant for me; that was communication. That was a time for people to come in, and on one hand, learn new words, but on the other hand, to express themselves, to talk, to have fun, to be really human, to talk like they would if they were in a tea house with their friends, but just do it in English. And have a facilitator in the room who's the teacher to guide them, to motivate them, to correct them, to give them new words, and that's for me, very very important even in a digital product, which is Chinese pod. We really stress the human element.

S: Since the Chinese students are hard-working, so you don't need to push them.

K: We don't push them, we liberate them, right? You let them be free, let them realize,    because the first day when you come into the class, you want them to talk a little. They say 我讲不来(In Shanghai accent)? So I realize that traditionally they are not used to it. But after a week or two weeks, I think they start to get used to it. Then, you cannot stop them. Because when they are talking, they are having a great time. So for me, the human aspect is very very very important. And I think any company, any brand, if you start to think of your customers like numbers, and then if you think of these people, you can stay in touch.

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