He's one sixth of the UK's most famous family, so it's no surprise that Romeo Beckham holds some pretty substantial pulling power.
作为英国最有名的六口之家中的一员,不出人们所料,罗密欧·贝克汉姆拥有颇为强大的吸引力。
In fact it's been reported that thanks to his most recent Burberry advert, sales of the brand's classic £1,500 trench coats have gone up a substantial 10 per cent.
事实上,据相关报道称,由于他近期为柏帛丽做的广告,这家品牌服装公司推出的经典款式风衣的销售量猛增了10%。
The fashion label has credited the 12-year-old son of David and Victoria Beckham for its rise in sales in the US, Europe and the Middle East after he starred in their Christmas advert last year.
这家服装品牌制造商在美国,欧洲和中东地区的营业额都有所增长,该制造商将这一增长归功于大卫和维多利亚贝克汉姆的12岁的儿子为他们在去年圣诞节期间主演的广告。
In the three months to the end of December, better-than-expected sales of Burberry coats, bags and fashion climbed 14 per cent to £600m.
在去年年底的三个月间, 博柏利品牌的大衣、皮包和时装的营业额增长了14%,高达6亿英镑,令厂家喜出望外。
In the four-minute festive film, Romeo wears the trench, a monogrammed scarf and carries a Burberry umbrella to match his outfit.
在罗密欧拍摄的这段时长四分钟的视频里,他穿着大衣,围着一条印花字母围巾,举着一把与服装相搭配的柏帛丽雨伞。
The advert, which was first released in November, was the first ever Christmas campaign for Burberry and starred Romeo alongside 50 dancers all clad in the beige trench coats.
这段视频最初是在11月份发布的,是柏帛丽发起的第一波圣诞宣传活动,除了主演罗密欧之外,参演的还有50名身穿米黄色大衣的舞者。
Such was his popularity in the film called From London With Love that it was watched nine million times after being released.
这段视频被命名为《爱在伦敦》,自其发布以来已经被观看了900万余次,罗密欧的人气效应可见一斑。
The campaign was Romeo's first for the fashion house and came after over a year of discussion between Burberry Chief Designer Christopher Bailey and Victoria Beckham.
这一广告宣传是罗密欧首次涉足时尚界的成果,在此之前, 博柏利的首席设计师克里斯托弗·贝利和维多利亚·贝克汉姆经过了一年的商洽才达成协议。
Bailey has previously said that Romeo is an, 'utter joy,' to work with. And once revealed: 'He's the sweetest, loveliest little chap.'
克里斯托弗曾经称“与罗密欧合作非常令人开心”,还一度表示,“他是世界上最乖巧,最可爱的小男孩。”
'He loves clothes and fashion, he has an aesthetic point of view. He know what he likes and he had a lot of fun.'
“他喜欢服装和时尚,有自己的美学品味。他知道自己喜欢什么样的衣服,在拍摄的过程中获得了很多乐趣。”