剑桥雅思6，第一套试题，写作部分，Task 2真题部分：
WRITING TASK 2
You should spend about 40 minutes on this task.
Write about the following topic:
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
TASK 2真题解析
题目要求
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
题解：当今流行性消费品的高销售额反映的是广告的力量而不是社会的真正需求。你在何等程度上同意或不同意？
考生文章
Nowadays, there are lots of advertisements on television or on the streets. Some people think that the advertising boosts the sales of goods and it encourages people to buy things unnecessarily. This arguments may be true. In my country, many advertising companies produce advertisements with famous and popular actors or singers. People, especially youngsters, buy goods that their favourite singer advertise, although they do not really need the products.
Also, on the television screen, a product may look gorgeous and good quality. As a result of it, people often buy goods without enough consideration. Consumers may not actually need it but they buy goods impulsively soon after they watch the advertising. Furthermore, as many customers buy a particular product due to its advertising campaign, the other people may be affected by the trend, even if the product is not of the real needs of the society.
On the other hand, there are various aspects against these arguments. Moreover, it is people's choice to make a decision to buy goods. Advertising may be not a cause of customers' buying habits. Individuals have their own spending habits. If they have got enough disposable income, then the right to make a decision is given to them. No one actually can judge whether the goods sold are the real needs of the society or not.
In addition, as there should be a limited amount of disposable income consumers are able to spend, people try to allocate their budgets. They cannot be simply swayed by those advertisements.
In conclusion, as customers have their own strong opinions and standard of good quality goods, it is better to leave them to make their own decision in buy goods. It is fairly difficult to say everyone is swayed by advertising and buy good impulsively. However, in sensitive area of businesses such as toy industries, it may be necessary to band advertising to those children as children have not got enough ability to control themselves or to know what they need.
参考译文
现在电视上和街道边的广告越来越多了。一些人认为广告可以促进商品的销售并且鼓励人们购买并不需要的产品。这个看法也许是对的。在我国，许多广告公司请著名演员或歌星做广告。人们，尤其是年轻人，购买他们喜欢的歌星代言的产品，虽然他们并不真的需要。
而且，在电视屏幕上，产品可能看上去光鲜而优质。因此，人们经常不假思索地购买产品。消费者可能并不真的需要，但他们看了广告后会立刻冲动地购买。而且，许多消费者由于广告攻势而购买某个特定产品，其他人也会受此影响，即使这一产品并不是社会真正需要的。
另一方面，也有很多理由可以反驳这个论断。而且，决定购买商品是个人的选择。广告也许并不是形成消费者购买习惯的原因。每个人有自己的花钱习惯。如果他们有足够的可支配收入，那么决定权就在他们手里。没人能真正判断销售的商品是否是社会真正需要的。
除此以外，因为消费者能花费的可支配收入有限，人们会试图分配他们的预算。他们不会为那些广告动摇。
总之，顾客有他们自己的观点和关于高品质商品的标准，最好让他们自己做出购买商品的决定。很难说每个人都受广告影响，冲动地购买商品。但是在一些敏感的产业，比如玩具业，有必要禁止向儿童做广告，因为儿童没有足够能力控制或者了解自己的需求。
分析——这篇文章为7.5分。
考官评语：
考生对于题目的回应方式是这篇文章的一个亮点。文章论证充分，具体真切地回应了题目的要求。作者引出话题，考查争论双方的观点并清晰地表达了立场。论点明确，论据充分。
文章结构清晰，段落分明，观点之间的关联性强，易于理解。但是在衔接方面错误很多，有的连接词并不合适，因此限制了衔接性方面的得分。
词汇量丰富，使用准确得体，尽管有一两处蹩脚的表达和错误。同样地，句子结构多变，但大量的小错误和遗漏(例如介词的使用和主谓一致)离得到8分还有差距。但这些错误没有削弱文章的清晰性。总的来说语言多变，使用相当熟练。
点评：
从2007年7月开始，雅思写作开始有0.5分。本文就是一篇7.5分的考生作文。经过对考官评语的分析，可以发现，在Task Response(完成任务一内容)，Coherence and Cohesion(连贯与衔接)，Lexical Resource(词汇资源)，Grammatical Range and Accuracy(语法范围与准确性)四个方面的得分分别为8、6、8、7。平均之后，大作文得分为7.5。
衔接性问题：
第二段开头的Also使用不当，和第一段并不构成接续关系。
第三段第二句话开头用了moreover，错误。Moreover表示补充说明，应该用在第一个分支观点之后，而此处为第一个分支观点，属于使用不当。
语言上的小错误：
用词：第一段第二句Advertising是不可数名词，意思是广告业或是广告活动，前面不加the。…the advertising boosts the sales of goods中的the删去。具体的一则广告用advertisement。第二段…soon after they watch the advertising中advertising应为advertisement。
名词单复数：第一段This arguments应为This argument。
主谓一致：第一段…buy goods that their favourite singer advertise…其中advertise应为advertises，与单数主语singer相一致。
冠词：第二段…the other people may be affected by the trend…其中the other people应为other people或者others，表示泛指。
分词：最后一段…it is better to leave them to make their own decision in buy goods.其中buy作in的宾语，应为buying。
拼写：最后一段…it may be necessary to band advertising to those children…其中band应为ban(禁止)。