1. Volkswagen: The Force
Agency: Deutsch, Los Angeles
Launch date: Feb. 3
Views: 62.7 million
Who could forget Little Darth, the endearing kid in the Vader mask attempting to use The Force on his dog, a peanut-butter sandwich and, more successfully, a Passat. Volkswagen gave this the ultimate paid placement in the Super Bowl but launched it the previous week on the web, where it garnered 14 million views before the game.
只因《星际大战》中毒太深，小男孩自认打扮成黑武士就能拥有超能力，还想把“法力”用在自己的小狗、三明治上。在有爱的老爸及大众帕萨特的辅助下，终于完成了这一超能力之举。虽然大众一掷千金为广告在Super Bowl中安插了个好位置，但意外的是，广告在互联网提前上线一周就有1400万的点击量。