How to Develop "Breakthrough" Products and Services
Because they need a solution sooner than most people, lead users have an incentive to create innovative products and services. (Image courtesy of Prof. Eric von Hippel and OCW.)
课程:《谁来开发突破性的产品和服务》
——By Professor Eric von Hippe
Course Description
To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.
谁来开发突破性的产品和服务-用户还是制造商 (一)