伯明翰城市大学(BCU)是英国现代化、综合性的高等学府之一，学校重视学生的社会实践能力，所开设课程具备较强的实践性和创新性。设计专业(建筑设计、艺术设计、时装设计、园林建筑与设计、策展设计、可视化设计)是其特色。本文将分享成功申请该校时装商业与推广专业个人陈述一篇，“时尚是进化的催化剂”放在首段绝对吸睛啊!
范文一：
Fashion Business and Promotion Personal Statement
时装商业与推广个人PS
Identity and individuality is often interpreted through the expression of fashion. I view apparel as an every day performance of personality. The inspiration of different cultures, art and history that shape trends around the world intrigue me. Fashion is a catalyst of evolution, and with a sophisticated industry behind it, the business sector fascinates me the most. By completing this degree, it will help me achieve my ambition of pursuing a career where I can apply myself in the world of fashion business.
Research has shown me that fashion companies are looking for switched on graduates who are able to create new ranges, maximise sales, forecast and react to trends and changes in demand. With my personal qualities and this degree knowledge, I will be more than capable to meet this objective.
By having both a critical and creative mind, I would be able to keep up with the fast paced changes in business and design. This would provide me with the expertise to predict trends in a buying, merchandising, management or communication role. With my EPQ topic being ‘The History of Fashion Trends’ my research is advancing. My fashion blog demonstrates my awareness of variety within design and how this is forecasted. I post fashion news, my images from A-Level Photography and inspiration from the catwalk. This shows my interest in promotion, brand patterns and fashion itself. www.minimalisticminds.wordpress.com To gain a further understanding of the industry I spent a week at the textile agency ‘Robert Todd & Sons’ where I attended both a buying and fit meeting at M&S, grasping the importance of communication. Also, I learnt how to issue a garment specification and measure garments. I have had a part-time job for over a year at Hammond’s furniture, where I use my sales skills to guide customers and help them gain their ultimate design. Individually achieving sales of over £150,000 for the company, my initiative and determination proves that I deliver and succeed whatever I put my mind to. Proving my organisation, ability to fund and market an event, I held a successful Macmillan coffee morning; gaining awareness of the cause.
Combining my finest skills of an analytical mindset and eye for fashion; I would flourish within the role of fashion business,marketing, branding and promotion. I follow fashion and business related news in the media with a subscription to Drapers, Vogue and i-D. Throughout A-Level Business Studies I have grown a passion for enterprise, and I have a clear understanding of how to turn a vision into a profitable reality, with the importance of being commercial. A recent campaign that has inspired me is Iris Apfel and Karlie Kloss for Kate Spade, celebrating age. This showed a diverse impact on advertising and marketing. I gained experience with the marketing agency ‘Vital’. I attended a setting design and uniform meeting, as well as writing press releases; developing my visual intelligence and writing skills. To expand my observation, I am carrying out a research project as part of my Film Studies A2 coursework. Exploring ‘The importance of fashion throughout the iconic Audrey Hepburn films’, has shown me how fashion helped to create a success for the film industry as a business. I spent a day at ‘Bloomberg’ in London with ‘Free Formers’ learning about digital marketing. This highlighted the importance of digital strategies showing how businesses can grow with the aid of technology.
Throughout this fashion degree, I would love to gain the skills, which will enable me to bring something advanced and unique to the fashion world. The university experience and qualification will support me in fulfilling my ambition of working dynamically and globally within the business. My enthusiastic and conscientious perspective will benefit me in achieving my full potential throughout university and in my future career.
点评：
1. 通观整篇范文，申请者主要围绕“时尚”与“商业”展开，这与其申请的专业紧密相关。对时装设计者来说，实践即学习，亦是兴趣爱好，因此个人活动与学习掺杂在一起，申请者砍去了专门设段谈活动和个人特长的部分，专心把论述部分集中在对专业的理解与学习实践上。
2. 申请者在首段谈对时尚的理解，“身份与个性通过时装的表达来诠释”、“时尚是进化的催化剂”，写出这样句子的学生怎能不受招生官喜爱?
3. 申请者谈到了其写作专业论文“时尚潮流的历史”、运营时尚博客、从摄影和T台中寻取灵感，发表时尚新闻和图片的经验，具体例举了在纺织公司的调研以及在家具公司的实习，这些都帮助申请者进一步了解时尚、了解消费者需求、了解时尚如何与消费者结合，产生商机。
对于设计者来说，创新能力、经验与对时尚的感觉至关重要。在本文中，申请者在这三方面都有涉及，尤其是在经验、对时尚的理解上着墨最多，一个富有天赋且热爱时装专业的学生形象跃然纸上。
