Don Draper是美剧Mad Men中的男主角，他是一个极有魅力的成功男士，但是几乎从该剧的第一集开始，他对于妻子的背叛便不断上演。这样一个人物，居然受到了众多女观众的追捧。究其原因，是否女孩都喜欢坏男孩呢？
Don Draper, he's the charismatic lead character in AMC's Mad Man, a TV show that takes place in the 60s, when women mostly stayed at home and men brought home the bacon.
"Daddy."
Draper is a suave 'ad man' who cheats on his wife, but supports her financially...
"What are you doing?"
and who treats most other women like dirt.
"I told you stop talking."
And women who watch the show...love him.
"Don Draper, he's just so mysterious."
"It's a very particular type of magnetism."
"He's just so confident and he never doubts himself."
"Do you know, it's not good for you, but you still want it so much. It's like 'my God, you know, I have to have it!'"
Some female viewers love Don Draper so much. They didn't blink an eye when he went beyond bad boy behaviour to a...sexual assault.
Even Jezebel, a feminist women's magazine gave him a pass for this because "...sometimes assertive women get tired of always being so damn assertive ... sometimes they like to be told what to do."
Just saying. Are women secretly yearning for a bad boy?
"I think women have throughout the ages yearned for the bad boy."
Psychiatrist Gail Saltz says women love the idea of Don Draper because today they feel overwhelmed in a down economy with work, the kids, and the needy husband.
According to a study by the Wharton School, "...women's happiness has fallen both absolutely and relative to men's..."
The 60's world of Mad Men is what Dr. Saltz calls 'a fantasy solution'.
"The idea that sort of the knight would come in and scoop them up and make everything easier is also very appealing, but it's a fantasy that doesn't include the being suppressed, you're not having anything of your own, it doesn't include those things."