2008年底，迪士尼完成收购泛欧儿童娱乐公司Jetix。据KIDSCREEN报道，Jetix法国频道将正式更名为Disney XD，并将于4月1日以新频道名亮相，这是欧洲首个Jetix频道完成更名。而在美国，2月13日，Toon Disney已正式更名为Disney XD。
据悉，迪士尼此次频道更名行动属于其品牌战略发展的一部分，涉及所有电视台和互联网在线平台。迪士尼谋求借助Disney XD这一品牌，拓展6-14岁的男孩受众群。
The Walt Disney Company having done one of the position in the entertainment industry's quest to attract the young girls is making in all or nothing push into the boy business.
On Friday, the entertainment giant introduced Disney XD, a brand aimed at boys 6 to 14 years old, a group that market research say it accounts for about 50 billion dollars in spending worldwide.
At the central of our cable channel which was just on Friday morning offering action adventrue programs and news-oriented sports news provided via ESPM which is owned by Disney. And a website offering games,music and social networking tools. We realized that a true headquarters for boys has been missing from the market place, said Anne Swinnie, co-chairwoman of Disney Network's division. There is a huge opportunity here to superserve boys the way the Disney channel as girls. Disney XD built by the company as boy-focused,girl inclusive will immediately have a huge presence.
In the United States, Disney may aimed at struggling animation channel.Toon Disney, which is available in about 72 million homes. Disney XD, it will ring in channels it operates around the world as Disney XD by the end of 2009, on Monday on Jetix. A children's network in Europe at Disney bounded last year. Well rating's research says 40 percent of Disney channels audience is male.The TV Unit has struggled to build entertainment franchises for boys.
Disney XD
Disney XD will be an American cable television channel owned by The Walt Disney Company that will mostly air children's animated television series. The network is expected to debut in February 2009 as the successor to Toon Disney. Its target market will be aimed at boys 6-14.
Jetix
Jetix is a television programming brand run on Toon Disney, owned by The Walt Disney Company.
It was formerly aired on ABC Family also, but following the August 31, 2006 broadcast, ABC Family dropped the Jetix block, which continued to air on its other home, Toon Disney. It now takes up most of Toon Disney's time. With the announcement of the shut down of Toon Disney in February 2009, the Jetix name and logo will be rebranded as Disney XD. Though, it is unknown whether the 6 Toon Disney channels and 19 Jetix channels worldwide would continue using their respective brand names and logos or would, like in the United States, be rebranded as Disney XD, the decisions will be made by the Walt Disney Company on a network-by-network basis in 2009.