2010-03-11 09:47
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This year's ceremony promised something for everybody. So why did it feel like it was meant for nobody?

The ratings for the Oscar will continue to tumble—even if they received a bump this year, it was only because of Avatar, and none of those fans will watch the show again. Here are a few pointers looking ahead.

1.  Stop hiring bad hosts 不要请蹩脚的主持人

In fact, every new host of the Oscars for the last decade—Chris Rock, Jon Stewart, Ellen DeGeneres—bombed. Steve Martin lacked any flair during solo duties in 2001 or 2003, so why would anybody bring him back? Instead, the Academy paired him with the unpredictable Alec Baldwin, who was completely predictable.

2. Stop clipping the acting clips 不要再剪辑那些电影片段
This shouldn't be hard. Every time an acting nominee is announced, we should get to see a 15-second clip. Some years, in an effort to reduce the running time of the show, they omit the clips completely. This year, they went the opposite route. Each supporting actor had a clip long enough to be a movie trailer, spliced together like a YouTube mash-up. By the time we were done watching, it was like we'd entered into a full-on commercial break.

3. No more presenters under the age of 25 不要再有25岁以下的颁奖嘉宾
The Academy is like an actress with a botox addiction: it desperately doesn't want to show her age. But despite all the calculated attempts to make tweens tune in, this is still largely an adult affair. Do we really think fans of Miley Cyrus and Amanda Seyfried are going to sit through the whole boring telecast to catch a glimpse of their idols in fancy gowns? They have Twitter for that.

4. Cut the categories 减少奖项设置
We now trudge through 24 Oscar categories during the show. Nobody cares about best sound mixing, best sound editing, best costume design, best visual effects, or any award with the word "short" in it.

5. Which brings me to my last point: let America vote. 综上,最后一个建议就是:投票互动
People just want to be invested—this is why Idol is the No. 1 show on TV. Maybe they can cast the star of a new Marvel comic book movie. Or pick which '70s comedy should be remade. These decisions are usually in the hands of studio bosses. But what if for one night, the public—the people that pay good money for all this entertainment—could try their hand at it? I'll tell you what that would mean: a truly populist Oscars.