Reputation
[ˌrɛpju'teʃən]
n. 名气;名声;名誉
企业都非常看重自身的商业信誉(business reputation),害怕因信誉不好而丢失市场。
企业信誉(corporate reputation)是企业在其生产经营活动中所获得的社会上公认的信用和名声,企业信誉是企业无形的资本(intangible capital),较高的信誉是企业立足市场求得发展、获得竞争优势的法宝。
所以塑造企业良好的信誉(build a well-deservedreputation)是每一个企业应注重和着重解决的问题。
Reputation 常见的词组短语有reliable reputation(信誉可靠)、high reputation(盛誉)、have a reputation for(因……而著称;有……好名声);同近义词有credit,name,fame,celebrity,prestige。
我们来看2个例句:
The reputation of the firm was blown upon for passing substandard products off as first-class merchandise.
该公司因把次品当正品出售而名誉扫地。
With a wide variety and a complete range of specifications, our products are of good quality and high reputation.
我们的产品品种多样,规格齐全,质量优良,享有盛誉。