Hints:
Coca-Cola
PS:27秒左右有破折号
The second one is that all salesmen, if they're good salesmen, tend to be very enthusiastic about what they're selling. That could be a product or a service, or even a social occasion, but it's all selling at the end of the day. And in their enthusiasm they focus on their need, rather than the buyer's need. So, for example, in our own case I've seen on many, many occasions people basically go straight to the point - We're here to sell you Coca-Cola, it's the world's number one brand, you must want it. What they haven't done is establish the buyer's need. So, for example, the buyer's need may be, in a grocery store that they want to supply the world's number one brand to encourage consumers to come in and purchase their range of products. The manager of a ball bearing factory might want a vending machine, because if he supplies a free, or discounted refreshment service it keeps his union employees happy.
第二点是，所有的销售人员，如果他们是优秀的销售人员的话，对于他们所销售的东西都趋向于非常热情。那可能是一项产品，一种服务，甚至是（进入）某个社交场合（的机会），但是归根到底，都是销售。并且（在销售过程中）他们把这种热情专注在自身的需要上，而不是购买者的需要。因此，例如，在我们自己的案例中，我看到过很多很多场合下，人们基本上直奔主题—我们要卖给你可口可乐，它是世界上排名第一的品牌，你一定很想要。他们没有做的是考虑购买者的需要。因此，比如说，购买者的需要或许是，他们想在杂货店里供应世界第一品牌（的产品）来鼓励消费者进来并且购买他们一系列的产品。滚动轴承生产厂的经理或许想要一个自动售货机器，因为如果他供应一个免费的或者打折的茶点服务，他的员工们会非常高兴。
——译文来自: 小奔5564