专八interview,选自星火英语2013专八满分听力第三专题
The Christmas is coming, and the stores are going to try to keep you spending,
so they're relying on some psychological triggers to get
your business.
So here to expose a few tricks is Kelli Grant.
She's a senior consumer reporter for . Thanks for being with us.
Hi! All right. I have fallen for a lot of these, so help us now.
Yeah.
First one, gifts with purchase.
So many times I think I'm getting such a good deal,
because by spending a little bit more, I get a gift.
And that's exactly what the stores want you to think right now.
Studies have shown that consumers are after-think of the
gift with purchase, not just as you are spending extra money for something that you might not even want,
but we also quit with the discount. You feel like if the
gift is worth about 40 dollars,
you're saving 40 dollars. Even that really isn't the case.
So to avoid this trick,
you need to make sure that you're really sure the gift is
just on your list and
you're still spending in budget.
There are a lot of psychological tricks here.
For example, the purchase limits.
Sometimes, I just want one and I see a good deal but it says: limit 5.
Maybe I should get more than just one. This is such a good
deal, isn’t it?
That's exactly the trick.
They want you to see that limit and think, wow, this wasn't
here.
Then people would just be filling their carts with this and
it’s so amazing.
And their studies have shown that if there's a limit in
pleasure more like a little,
the higher the limit, the more likely you're to buy.
So you should really be thinking about how many of something you need,
and try to ignore the fact that there's stacking limit on everything.