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乔布斯传:对产业彻底变革(7)

2011-11-07 13:30
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作者沃尔特·艾萨克森(Walter Isaacson),美国著名的传记作家。是乔布斯唯一授权传记。读完全书你会发现,乔布斯并非完美;光鲜耀眼的背后,还有另一个不为人知的乔布斯——自私、冷漠、固执、矛盾,习惯谎言与背叛,兼具强横与脆弱的内心。

hints:
Henry Kissinger
Rashomon
DNA
CEO

【回顾】【乔布斯传】现实扭曲力场(6)»
乔布斯传听写节目:

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I leave it to the listener to assess whether I have succeeded in this mission. I'm sure there are players in this drama who will remember some of the events differently or think that I sometimes got trapped in Jobs's distortion field. As happened when I wrote a book about Henry Kissinger, which in some ways was good preparation for this project, I found that people had such strong positive and negative emotions about Jobs that the Rashomon effect was often evident. But I've done the best I can to balance conflicting accounts fairly and be transparent about the sources I used. This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company.
这项使命完成得怎样,我交给读者们判断。我确信会有一些人的记忆有别于书中所述,或者有人认为我陷入了他的扭曲力场之中。在我写一本关于亨利基辛格的书时也有类似的经历,那本书在某种程度上为本书提供了有益的借鉴。我发现人们对于乔布斯有着十分强烈的肯定或否定的情感,罗生门效应十分明显。但我已尽自己所能公正地去平衡不同意见,并对信息来源做到透明。 这是一本关于一个富有创造力的企业家的书,关于他过山车一般的人生,关于他炽热强烈的个性。他对完美的狂热以及积极的追求彻底变革了六大产业:个人电脑、动画电影、音乐、移动电话、平板电脑和数字出版。你可能还会想到第七个产业:连锁商店。对于零售连锁产业他算不上彻底变革,但的确重新描绘了这个产业的画面。此外,他通过开发应用程序,为数字内容开辟了一个全新的市场,而不再像以前一样只能依赖网站。随着时间的推移,他不仅制造出革命性的产品,还在自己的第二次努力下成就了一家充满生命力的公司,这家公司继承了他的基因,集中了一群极富想象力的设计师和大胆创新的工程师,他们能够将他的设想发扬光大。
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