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乔布斯传:强烈的人格魅力(2)

2011-11-02 13:30
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作者沃尔特·艾萨克森(Walter Isaacson),美国著名的传记作家。是乔布斯唯一授权传记。读完全书你会发现,乔布斯并非完美;光鲜耀眼的背后,还有另一个不为人知的乔布斯——自私、冷漠、固执、矛盾,习惯谎言与背叛,兼具强横与脆弱的内心。

hints:
Manhattan
Time
Macintosh
Apple
NeXT
Pixar
Think Different

【回顾】【乔布斯传】本书来由(1)»
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I had known him since 1984, when he came to Manhattan to have lunch with Time's editors and extol his new Macintosh. He was petulant even then, attacking a Time correspondent for having wounded him with a story that was too revealing. But talking to him afterward, I found myself rather captivated, as so many others have been over the years, by his engaging intensity. We stayed in touch, even after he was ousted from Apple. When he had something to pitch, such as a NeXT computer or Pixar movie, the beam of his charm would suddenly refocus on me, and he would take me to a sushi restaurant in Lower Manhattan to tell me that whatever he was touting was the best thing he had ever produced. I liked him. When he was restored to the throne at Apple, we put him on the cover of Time, and soon thereafter he began offering me his ideas for a series we were doing on the most influential people of the century. He had launched his "Think Different" campaign, featuring iconic photos of some of the same people we were considering, and he found the endeavor of assessing historic influence fascinating.
我认识他是在1984年,当时他来曼哈顿的时代-生活大厦与编辑们共进午餐,顺带夸耀他的金麦塔电脑。那个时候他的脾气就不太好,他攻击《时代》杂志的一名记者,因为对方报道的一个故事暴露了太多事实而让他觉得收到了伤害。但后来,通过与他的对话,我发现自己被他强烈的情感所吸引,就如同其他很多人多年来收到的吸引一样。自那以后,我们就一直保持联系,即时在他被迫离开苹果公司时也未中断。当他需要推销某样产品时,比如一台NeXT电脑或者一部皮克斯出品的电影,他的个人魅力就会突然间再次聚焦到我的身上,他会带我去曼哈顿下城的一家寿司餐厅,告诉我他正在兜售的东西是他制造出的最棒的产品。我喜欢这个家伙。 乔布斯重新执掌苹果公司之后,我们将他搬上了《时代》杂志的封面,此后不久,他就开始给我们正在做的20世纪最有影响力人物系列专题出谋划策。当时他已经展开“非同凡响”的宣传活动,在他的电视广告片里出现的众多历史人物中,有一些也正是我们在考虑的,而乔布斯发现,评估人物的历史影响力很有意思。
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